The corporate logo for the "HM Armed Forces Veterans lapel badge" contained within The Royal British Legion in North Staffordshire web site is a white circle trimmed in gold with the inscription "HM Armed Forces" in Uppercase gold letters around  crossed swords for the Army , and blue anchor  for the Royal Navy with cord around it and the golden eagle of the Royal Air Force. This white circle rests upon a curled end scroll banner in blue with gold scrolls and the words in gold uppercase letters "Veteran". Finally at the top is a red and gold royal crown of covered in white pearls and bejewelled with rubies, emeralds and amethysts and finished with a gold orb and Maltese cross.