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County launches New web site to aid new welfare
Brand initiative...Poppy Support!
News June 6, 2006 :Launch of Poppy
Support Web Site
 The Royal British Legion in North Staffordshire, an
integral part of UK’s leading charity for the
Serving and ex-Service community and their dependants,
today launches (5 June 2006) a new web site to support The Royal
British Legion's new welfare brand ‘Poppy Support’.
Poppy Support is the new welfare identity developed to
promote the Legion’s services through six areas of work
covering: advice, funds, homes, volunteers, breaks and
travel.
Backed by a national PR and advertising campaign to be
followed by key regional launches, the Legion will
employ Poppy Support to raise awareness of its services
and encourage more people to come forward to claim the
help that is rightfully theirs.
Legion Director General, Ian Townsend has stated:-
“We know we’re making a difference to the lives of thousands of Serving
and ex-Service people and their dependants every year,
but there are hundreds of thousands more who are in need
right now, many of whom don’t know we can help them,”
“Think of all of the people on your train this morning;
the people in your office, your university colleagues,
or simply everyone on the street around you: one in six
of them is eligible for Poppy Support. It could be you.”
The new brand comes in the wake of research commissioned
by the Legion suggesting as few as seven per cent of the
10.5 million strong ex-Service community accessed any of
the support they were entitled to during the previous
twelve-month period. The charity believes that more
qualifying serving and ex-Service people and their
families would apply for help if the choice of who to go
to and what help is on offer was simpler.
“Poppy Support is there for those who’d like someone
trusted to help them access the pension or State
benefits they’re entitled to, equipment for their home
to continue living independently as well as careers
advice on leaving the Forces,” explains Ian Townsend.
“Every November people see and wear the poppy with pride
as a symbol of Remembrance. It should also be a symbol
of hope to people who need financial, social and
emotional support now. If you or anyone you know needs
Poppy Support, please telephone 01785 226526 now,”.
For those who have already benefited from contacting The
Royal British Legion, the launch of Poppy Support is
seen as a vital step in helping others.
Gemma Long, a Legion beneficiary, will be helping to
launch Poppy Support at Victoria station today. Gemma
struggled to bring up her young child after her partner
was killed on duty in Iraq in 2003. She heard of the
Legion’s support programmes through a friend’s father
and now, with the charity’s help, has taken driving
lessons and is slowly clearing debts. Gemma says,
“Facing life without Paul is still very hard, but The
Royal British Legion has lifted at least some of the
weight from my shoulders.”
Other related articles
5 June 2006
BBC
News
Giant poppy to inspire
commuters
 A
giant poppy picture, made up of thousands of photographs
of people helped by the Royal British Legion, goes on
display in Victoria station. The People's Poppy, a 20ft
square floor display, features photographs of 3,500
people helped by the charity.
It is only in London for a day, before going on display
in Sheffield, Cardiff, Liverpool, Cornwall and
Manchester. ...more
Telegraph
.co .uk
Legion brought together for the People's
Poppy
(Filed: 05/06/2006)
 Photographs
of 3,500 recipients of help from the Royal British
Legion have been put together to create a vast poppy to
publicise an initiative by the charity.
The 20 sq ft People's Poppy, created by
artist Helen Marshall, will be on display today at
London's Victoria station...
more
Photographs of 3,500 recipients of help
from the Royal British Legion have been put together to
create a vast poppy to publicise an initiative by the
charity.
The 20 sq ft People's Poppy, created by
artist Helen Marshall, will be on display today at
London's Victoria station.
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